SOLATO

Press Release - 2012

“Ehime FC Solato Thanks Day”

May 16,2012

Taiyo Oil Co., Ltd.

Taiyo Oil held a “Solato Thanks Day” event on April 30, on the occasion of the official match between Shonan Bellmare and Ehime FC, for which Taiyo Oil is an official uniform sponsor. The Solato brand character “SOLATO-kun” showed up on the day of the event, causing much excitement amongst the crowed.

Date

Monday, April 30, 2012

Venue

Ninjinia Stadium (located in Matsuyama City in Ehime Prefecture)

Game cards

J-League (J2) “Ehime FC vs Shonan Bellmare” (3,520 visitors)

Details of event

  1) Spring oil sales campaign promotional activities
    Displays such as campaign posters set up within the stadium, and distribution of flyers.
  2) Presents distributed to visitors
    Tissue boxes, SOLATO-kun daily planners and other gifts awarded when visitors bought tickets
  3) Events within the stadium
  Kick-off ceremony
      Ceremony held for pre-registered parents and children before the game kicked off
  Soccer bowling
      Lottery draw with great Ehime FC presents (including signed replica uniforms)
  Penalty shootout session with the Ehime FC character “Iyokanta”
      Ehime FC presents awarded to penalty kickers who manage to score a goal against Iyokanta the goalkeeper
  Commemorative photo with players and characters
  4) Half-time lottery
    Presents such as 47CLUB [present lunch packs], gasoline prepaid cards, Ehime FC support gifts (signed by players).
    * Winners were awarded their presents by Shingo Yoshi, the General manager of Sales Coordination & Promotion Department of Taiyo Oil.

▼Scene from presentation ceremony