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"Ehime FC SOLATO Thanks Day"

Taiyo Oil held a "SOLATO Thanks Day" event on September 30, on the occasion of an official match between JEF United Chiba and Ehime FC, for which Taiyo Oil is an official uniform sponsor. The SOLATO brand character "SOLATO-kun" showed up on the day of the event, causing much excitement amongst the crowd.


September 30, 2012 (Sunday)


Ninjinia Stadium (located in Matsuyama City in Ehime Prefecture)


J-League (J2) "Ehime FC vs. JEF United Chiba" (2,792 visitors)

Event details

PR for the "SOLATO Autumn Oil Fair"

Campaign posters and banners were displayed and leaflets were distributed within the stadium.

Presents distributed to visitors

Tissue boxes were distributed to visitors and original knapsacks designed with a uniform motif were presented to children entering the stadium.

Events within the stadium

Kickoff ceremony

A ceremony was held for pre-registered parents and children before kickoff.

Exhibit and test rides of a hand-crafted electric vehicle by Taiyo Oil affiliates and Taiyo Sekiyu Hanbai Corporation and tasting of the new Taiyo Oil product "Zokkon" natural spring water.
Fun quiz

A quiz on Ehime FC was held, with prizes presented to the winners.

Presentation of an MVP award

An award of 100 liters of gasoline was presented to Koki Arita, who was selected as the match's MVP.

Half-time lottery

Vouchers for a stay at a hot spring resort (good for two people) and prepaid gasoline cards worth 3,000 yen were presented to four winners.

Presentation of the MVP award

Presentation of the MVP award