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Providing Support for the 53rd Ehime Marathon

Taiyo Oil provided its support for the 53rd Ehime Marathon, held in Matsuyama City in Ehime Prefecture on February 8. This year marks the first year that Taiyo Oil supported the event as a gold partner.
A record 9,937 runners from all over Japan gathered at the starting point of the marathon. Among them, approximately 900 wore race bibs displaying the company’s SOLATO brand mark, reflecting Taiyo Oil’s gold partner status.
The company distributed special marshmallows and other items to runners and spectators near the finish line stage. Male and female runners finishing 33rd, 333rd, and 3,333rd (no 3,333rd place for women) in the records as shown on the Finishers Prizes were each awarded a QUO CARD pre-paid card worth 10,000 yen as the SOLATO Prize.
A water stop was also set up at the Taiyo Oil-affiliated Self Hojo SS (Service Station, run by Taiyo Oil Sales Co., Ltd.) near the 10 km marker, providing runners and roadside spectators with warm drinks and flags to wave, making the event more enjoyable and exciting.
Taiyo Oil will continue to be active in providing support for sporting activities such as this event, as part of efforts to increase interest in athletics and to boost the economy of the local area.

Overview

Name of event

53rd Ehime Marathon

Date & time

Sunday, February 8, 2015 Starting at 10:00 a.m.

Number of participants

9,937 (record number)

Type of event

Marathon (Distance: 42.195 km)

Overview of company event activities

Hospitality area (Special support booth set up within the main grounds near the finish line)

Date & time

Sunday, February 8 from 10:30 a.m. to 4:30 p.m.

Activity information

Self Hojo SS (Service Station, run by Taiyo Oil Sales Co., Ltd. located along the course)

Date & time

Sunday, February 8 from 10:00 a.m. to 2:00 p.m.

Activity information

About the Ehime Marathon

Ehime Marathon is a city marathon that since the 48th marathon has undergone a major course change and has expanded its maximum running time for completing the race. From the time it was redesigned as a city marathon, city citizens who have participated in the marathon give the event a rating of 90 point or more each year on RUNNET (https://runnet.jp/), which is a portal site from runners. Having become a highly rated marathon, today the event receives a flood of applications from applicants throughout Japan. The maximum number of participants has been gradually increased, and the amount of applications surpassed twice the maximum number of participants allowed, which for the first time was set at 10,000 this year, with a record 9,937 runners participating.

 

SOLATO-kun seen participating in the marathon's opening ceremonySOLATO-kun seen participating in the marathon’s opening ceremony

Scene from the course near the Hojo Self-Service Service Station
Scene from the course near the Hojo Self-Service Service Station

 

Runners being served drinks at the Hojo Self-Service Service StationRunners being served drinks at the Hojo Self-Service Service Station

Hospitality boothHospitality booth