Taiyo Oil provided its support for the 53rd Ehime Marathon, held in Matsuyama City in Ehime Prefecture on February 8. This year marks the first year that Taiyo Oil supported the event as a gold partner.
A record 9,937 runners from all over Japan gathered at the starting point of the marathon. Among them, approximately 900 wore race bibs displaying the company’s SOLATO brand mark, reflecting Taiyo Oil’s gold partner status.
The company distributed special marshmallows and other items to runners and spectators near the finish line stage. Male and female runners finishing 33rd, 333rd, and 3,333rd (no 3,333rd place for women) in the records as shown on the Finishers Prizes were each awarded a QUO CARD pre-paid card worth 10,000 yen as the SOLATO Prize.
A water stop was also set up at the Taiyo Oil-affiliated Self Hojo SS (Service Station, run by Taiyo Oil Sales Co., Ltd.) near the 10 km marker, providing runners and roadside spectators with warm drinks and flags to wave, making the event more enjoyable and exciting.
Taiyo Oil will continue to be active in providing support for sporting activities such as this event, as part of efforts to increase interest in athletics and to boost the economy of the local area.
53rd Ehime Marathon
Sunday, February 8, 2015 Starting at 10:00 a.m.
9,937 (record number)
Marathon (Distance: 42.195 km)
Sunday, February 8 from 10:30 a.m. to 4:30 p.m.
Sunday, February 8 from 10:00 a.m. to 2:00 p.m.
Ehime Marathon is a city marathon that since the 48th marathon has undergone a major course change and has expanded its maximum running time for completing the race. From the time it was redesigned as a city marathon, city citizens who have participated in the marathon give the event a rating of 90 point or more each year on RUNNET (https://runnet.jp/), which is a portal site from runners. Having become a highly rated marathon, today the event receives a flood of applications from applicants throughout Japan. The maximum number of participants has been gradually increased, and the amount of applications surpassed twice the maximum number of participants allowed, which for the first time was set at 10,000 this year, with a record 9,937 runners participating.
Scene from the course near the Hojo Self-Service Service Station