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Providing Support for the 55th Ehime Marathon

Taiyo Oil was a cooperating supporter of the 55th Ehime Marathon held on February 12 in Matsuyama City, Ehime Prefecture. 10,201 runners from all over the country took part in the race, with about 900 of them sporting Taiyo Oil's SOLATO mark and running through the area..
The company distributed special marshmallows and other items to runners and spectators near the finish line stage. Male and female runners finishing 33rd, 333rd, and 3,333rd (no 3,333rd place for women) in the records as shown on the Finishers’ Prizes were each awarded a special QUO CARD pre-paid card worth 10,000 yen as the SOLATO Prize.
A water stop was also set up at the Taiyo Oil-affiliated Self Hojo SS (Service Station, run by Taiyo Oil Sales Co., Ltd.) near the 10 km marker, providing runners and roadside spectators with warm drinks and harisen paper folding fans to cheer runners on with, making the event more enjoyable and exciting.
Various famous entertainment figures took part in the marathon, as well as the invited athlete, Yuki Kawauchi, who set a new men's record for the race, breaking that set about half a century before. This, plus the presence among supporters of Olympic gold medalist, Naoko Takahashi, made for a mood at this year's marathon event that outdid most years' in enthusiasm.
Taiyo Oil will continue to be active in providing support for sporting activities such as this event, as part of efforts to increase interest in athletics and to boost the economy of the local area.

Overview

Name of event

55th Ehime Marathon

Date & time

Sunday, February 12, 2017 Starting at 10:00 a.m.

Number of participants

10,201

Type of event

Marathon (Distance: 42.195 km)

Overview of company event activities

Hospitality area (Special support booth set up within the main grounds near the finish line)

Date & time

Sunday, February 12 from 10:30 a.m. to 4:30 p.m.

Activity information

Self Hojo SS (Service Station, run by Taiyo Oil Sales Co., Ltd. located along the course)

Date & time

Sunday, February 12 from 10:00 a.m. to 2:00 p.m.

Activity information

About the Ehime Marathon

Ehime Marathon is a city marathon that since the 48th marathon has undergone a major course change and has extended its maximum running time for completing the race. From the time it was redesigned as a city marathon, citizens who have participated in the marathon have given the event a rating of 90 points or more each year on RUNNET (https://runnet.jp/), which is a portal site for runners. Thanks to this rating, the number of registered participants has been gradually increased since the race became a civic marathon, reaching 10,000 with the 53rd race. Furthermore, the number of applicants this time greatly exceeded that of previous years, reaching more than two and a half times the maximum number. Of all the marathons held in Japan, the Ehime Marathon has become one of the most popular, attracting participants from all over the country.

 

SOLATO-kun seen participating in the marathon's opening ceremony

SOLATO-kun seen participating in the marathon’s opening ceremony

 

Scene from the course near the Hojo Self-Service Service Station

Scene from the course near the Hojo Self-Service Service Station

 

 

Taiyo Oil provided brown cane sugar to runners at the Self Hojo Service Station

Taiyo Oil provided brown cane sugar to runners at the Self Hojo Service Station

 

Scene from Taiyo Oil's booth in the hospitality area.

Scene from Taiyo Oil’s booth in the hospitality area