Taiyo Oil set up a booth at the “Imabari ABC (Ebisu) Festival,” which was held on March 11 (Sat.) & 12 (Sun.) in Imabari City, Ehime Prefecture.   
This event is aimed at promoting the development of the area, and it has been held since 2012 around the same time of year as the “Ebisu-gire” and “Ebisu-ichi” festivals in the downtown part of Imabari. The “ABC” in the Japanese name refers to “screen images (A-zou), the B-1 Grand Prix, and characters,” and events take place focused on these themes. Each year, several dozen thousand people visit this festival.
This year marks the second time that Taiyo Oil participated in this event. The Taiyo Oil booth featured SOLATO-kun “walks” and a “stage,” and fund-raising activities were carried out related to the “Donation for Children of Fukushima Affected by the Great East Japan Earthquake.” This donation is to support children who lost their parents or are experiencing hardships as the result of the Great East Japan Earthquake, six years after the earthquake occurred. The funds from this activity, which amounted to 101,647 yen, were provided to Fukushima Prefecture on March 16 (Thu.).
Going forward, Taiyo Oil will continue to carry out initiatives to help people who are experiencing hardships through participation in events such as these in the future.

Event outline

Name of event

Imabari ABC (Ebisu) Festival

Venue

March 11 (Saturday) 10:00 – 16:00 / March 12 (Sunday) 10:00 – 15:30

Details

1. A. Sketch Aquarium

   Free-of-charge experience of technology that enables people to see pictures that they have drawn on paper moving on a screen

2. B. Regional Gourmet Food Festival in Imabari

   Collection of gourmet foods from regions across Japan, including ones that won the Gold Prize in the B-1 Grand Prix 

3. C. Get-together of Friends of Bary-san in Imabari

   Collection of characters from across Japan that participated in the Yuru-chara® Grand Prix

Overview of Taiyo Oil activities

Booth

1. Fund-raising activities for “Donation for Children of Fukushima Affected by the Great East Japan Earthquake”

   The donation amounts started at 100 yen, and a SOLATO-kun pin badge was given as a present for each donation. Furthermore, donators were entered into a lottery for original novelty goods.  

2. Distribution of balloons

   Taiyo Oil brand character balloons were distributed.

3. Distribution of original lemon soda

   Original lemon soda with a Taiyo Oil brand character design was distributed.

SOLATO-kun

1. SOLATO-kun PR stage

   At the event stage, SOLATO-kun participated in the PR stage.

2. Quiz event stage

   At the event stage, SOLATO-kun participated in the quiz event that was held.

3. Imabari towel gymnastics

   At the event stage, SOLATO-kun participated in “Imabari towel gymnastics” together with many other characters.   

Scenes from the day