2018.08.03
On Tuesday, July 24th, a 30th anniversary event for the Ehime Shimbun Primary School Book Report Contest, of which Taiyo Oil is the special cosponsor, took place at the head office of the Ehime Shimbun.
Thanks to the support of the relevant parties, the contest was held for the 30th time this year. To commemorate this, Taiyo Oil held a special workshop aimed at providing elementary school students in Ehime Prefecture the opportunity to get in touch with outstanding books and increase their interest in reading, and giving encouragement to the children who will shoulder the development of the culture of reading in the future.
During a morning session and afternoon session, a total of 102 elementary school students (total of 186 people including adult companions and school employees) participated, and in a workshop by Ms. Reiko Hiroshima, the writer of the children’s book Zenitendo: Fushigi Dagashiya (Zenitendo, the Mysterious Candy Shop), the children came up with their own ideas for “mysterious candy,” referring to the items that appear in the book, which include, “gummy candy that makes one good at swimming when eaten” and “chocolate that gives one great charisma when eaten.”
Taiyo Oil’s brand character “SOLATO-kun” made a sudden visit and held a “fun lottery” and so on, and the venue was brimming with excitement.
Taiyo Oil will continue supporting activities of this kind that aim to bring up upstanding leaders of tomorrow from among today’s youth as part of its social action programs.
Event outline
Date and time
July 24 (Tue.), 2018, morning session from 10:00 to 11:30 / afternoon session from 13:30 to 15:00
Venue
First Floor Hall Lobby, Ehime Shimbun, 1-12-1 Otemachi Matsuyama City, Ehime Prefecture 790-8511
Attendees
186 people (102 elementary school students, 79 adult companions, 5 school employees)
Day's Schedule
10:00 Remarks by representative of the organizers Mr. Reishi Kato, Executive Managing Director and Sales Department Chief, Ehime Shimbun Co., Ltd.
10:05 Workshop by writer Reiko Hiroshima
11:05 Fun lottery with SOLATO-kun
11:15 Book fair and book signing
<Same schedule as above for afternoon session starting at 13:30>
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Scene from workshop (with Ms. Hiroshima in the middle)
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SOLATO-kun presenting the SOLATO Prize to the winner