2020.08.17
We are pleased to announce that on Saturday, August 8, 2020, we began placing a wrapping ad on the new Light Rail Transit on the Iyotetsu Matsuyama City tram.
This advertisement aims to further promote awareness of the Company and SOLATO brands. Simple and visible designs with a large logo on the body side can be widely appealed not only to passengers but also to walkers and drivers.
The new Light Rail Transit is a low-floor barrier-free vehicle that commenced commercial operation on the Matsuyama City Tram in September 2017 based on the concept of a future-type streamlined design. This is the first time we have placed a wrapping ad on this type of vehicle.
Operated
Iyo Railway Co., Ltd.
Advertising
Both side (company logo/SOLATO logo)
Operations started
Saturday, August 8, 2020
