2021.03.17
Taiyo Oil has started operation of a SOLATO wrapping-advertisement bus in Kagawa Prefecture (Kotoden Bus) and Kochi Prefecture (Tosaden Kotsu Bus), after having already done so in Ehime Prefecture, Miyazaki Prefecture, Yamaguchi Prefecture, and Hiroshima Prefecture.
The design features “Monolith” and “Canopy,” who are symbols of SOLATO service stations, and this is a well-proportioned, lively, and fun design that includes many cute brand characters.
The aim of the wrapping-advertisement bus is to make as many people as possible familiar with the SOLATO brand, and create opportunities for them to visit SOLATO service stations.
Thus, Taiyo Oil hopes that people will keep an eye out for the SOLATO wrapping-advertisement bus!
Bus companies
Kotoden Bus Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture)
Tosaden Kotsu Bus Co., Ltd. (Headquarters: Kochi City, Kochi Prefecture)
Advertisement locations
[Kotoden Bus] Bus body (four sides: right, left, front, and rear)
[Tosaden Kotsu Bus] Bus body (three sides: right, left, and rear) and interior (total of 11 posters)
Starting dates of bus operation
[Kotoden Bus] February 20 (Sat.), 2021
[Tosaden Kotsu Bus] February 27 (Sat.), 2021
Operation routes
[Kotoden Bus] Route connecting Takamatsu Station, Takamatsu Airport,
Kotoden Takata Station,Asahi-machi, and Prefectural Sogo Swimming Pool, etc.
[Tosaden Kotsu Bus] Route connecting downtown Kochi City
(Kochi Station, Harimaya Bridge, Ikku, etc.)
and surrounding area
(Katsurahama, Tenno Newtown, Haruno, Medical Center, JA Kochi Hospital, etc.)
Aim of advertisement
Promotion of sales based on increasing recognition of SOLATO-affiliated service stations
Photo ~Kotoden Bus~
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Front
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Rear
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Left side
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Right side
Photo ~Tosaden Kotsu Bus~
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Rear
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Left side
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Right side
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Interior posters
(Side)
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Interior posters
(Side)